As a startup, we are continuously experimenting with the balance between our customers’ needs and our financial sustainability.

Buying ethical brands off the shelves is often out of the budget for a significant portion of society… & buying second-hand is tricky and inconvenient. Why should sustainable style be unattainable? In order to make a larger impact, we want to be accessible to as many people as possible! We truly believe Inro can reduce the pull of purchasing fast fashion, brand new.

Here’s how our business currently works:

Inro is committed to keeping the cost of rental rotation low, with only wear & tear of clothing as the depreciation of value per rotation (that’s only $2.5 per garment!).

Our cost of goods ($ we pay for the clothing) is covered when customers purchase pieces they really loved. Please don’t take this as pressure to purchase! We believe that conscious purchases will arise from simply trying them on for a month.